"A tsunami of economic events has created a profound loss of trust in our markets, government and organizations. Leading in this still-fragile environment has never been more challenging. Even the best laid plans and strategies will fail if the hearts and minds of all stakeholders don’t trust the brand. Uniting an organization’s culture to a brand promise is essential to success. The greatest asset any organization has is its reputation. Gael O’Brien brings a wealth of experience counseling leaders in building and restoring trust in their organizations."
----Keith Darcy, Executive Director, Ethics and Compliance Officer Association

Gael O’Brien has more than 20 years of experience advising business leaders on making decisions that reinforce the integrity of their leadership and workplace. She helps organizations identify what is working and what they need more of to build trust, reputation and increased success. Her company, Strategic Opportunities Group, works closely with CEOs and Boards of Directors on projects and activities that advance ethical leadership and business success.

Gael is a columnist for Business Ethics magazine http://business-ethics.com/ and also writes The Week in Ethics, http://theweekinethics.wordpress.com, a weekly column referenced by leadership, ethics, and reputation websites in many countries. She is a co-author of Stepping Stones to Success.


What We Do

• Research, analysis and strategic recommendations
• Executive coaching to support leaders in creating successful outcomes
• Strategic planning, values alignment and tying CSR to business strategy
• Stakeholder analysis and strategies around building reputation and trust
• Presentations on ethics, leadership, reputation, sustainability and communications

Click Here to view my blog "The Week in Ethics"

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